History

Since the middle of 1996, Naughty but Nice has been Queensland's market leader in the adult retail industry in Queensland. Often referred to as a sleezy industry, Naughty but nice has single handedly turned it into a flourishing, professional and fantastic shopping experience for all adults. With a philosophy centered on keeping couples together and bringing to Brisbane a whole new world of adult fun, we have evolved far from the cluttered little hidden adult stores of the past. From our humble beginnings at Nundah, in Brisbane's north, to today's chain of megastores, superstores and gift stores, Naughty but nice has grown to lead the way in revitalising the adult retail industry. With 9 wonderful stores strategically placed all over Brisbane, it's easy to see that Naughty but nice is the market leader when it comes to convenience, variety, friendliness and value-for-money!

Where We Are Today

Now, with Nine stores scattered around South-East Queensland, Naughty but Nice has undoubtedly become the leader in a new generation of adult specialty stores.Hundreds pass through our doors every week, leaving not only with the best product for their needs, but a smile.

Our team of highly trained staff are always ready with a friendly word of advice and just the right thing to help keep couples together. Keeping in mind the sensitive nature of our field, our all-female staff are trained in finding just what is needed without embarrassment, and you will never find the stereotypical leering bloke behind our counters. All our stores are light and airy, with an emphasis on keeping things fun. Women are not just welcome, but encouraged to visit and help choose the ideal item to suit their needs. Whether it's massage oil and body chocolate for a romantic night in, or something saucier, we're always there to help.

Mission statement

Intimacy is everything to the human race. We thrive on body contact, a friendly smile or the touch of a lover. Without it, we soon risk heart problems, depression and a whole mess of unpleasant health and social problems that are so easily avoided by the simple brush of fingertips over skin. We strive to cut through the taboos that stop people seeking help with their partners, by creating an environment where sex is not a dirty word. Sex is meant to be fun. Our adult lives would be grim indeed without the happiness a bit of tussle in the bedroom can bring. Here at Naughty but Nice, we strive to keep together couples whose love life is stifled by outmoded ideas of what sex is meant to be. We want people to be enjoying themselves with their lovers!

To the future!

The market in which we operate is always changing, but we have remained constant in our dedication to good customer service and the very best of advice. We hope to spread out further into the South-East, and possibly venture interstate, helping to make Australia one of the most sexually comfortable countries in the world. There is always something new on the horizon, and our staff are forever keeping up-to-date with the latest developments. Remember, imitators come and imitators go, but Naughty but Nice will always be there as the leader in a whole new world adult fun!